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Building Jobs, Rebuilding Lives: Placing Ex-offenders with Employers in the Residential and Light Commercial Construction Industry
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Building Jobs, Rebuilding Lives: Placing Ex-offenders with Employers in the Residential and Light Commercial Construction Industry
Publication year:
1999
| Cataloged on:
Oct. 31, 2006
ANNOTATION: The home building and light commercial construction industry is one of the most promising segments of the job market for ex-offenders. This publication explains how the marketing method can provide a systematic and effective technique for placing ex-offenders into the home building industry. Sections cover: the marketing approach; marketing ex-offenders -- developing a marketing plan, identifying the needs of the target market, basics of employability, specific trades, evaluating the skills and abilities of the ex-offender, market penetration strategy, post-placement follow-up, and evaluating the marketing plan; tools for planning and implementation; support for placement programs; public relations; summary; and additional resources.