PMR: Public & Media Relations: Take Control of Your Message
Publication year:
2008
| Cataloged on:
Apr. 15, 2008
ANNOTATION: Strategies and techniques for effectively interacting with the press are covered during this six-hour training session. Participants will be able to: control an interview; conduct a successful news conference; write a news release that gets attention; present one's case to the public; execute crisis communication plans during an emergency; identify and use interviewing skills; utilize strategies for communicating effectively; and identify strategies for working with current and emerging media. Other topics covered include: ambush interview; telephone interview; one-on-one interview; social media, citizen journalism and you; talk show; and town hall. Also included are vignettes for ambushes and fix-its.