Minnesota Dept. of Corrections. MINNCOR Industries (St. Paul, MN).
“The purpose of this document is to develop market methodology for MINNCOR, Minnesota’s prison industry program. It will structure MINNCOR’s approach to building a market presence to drive opportunity and convert that opportunity to revenue, offender jobs, and profitability” (p. 1). Sections of this marketing plan are: purpose and mission; situational analysis—business and market profile; marketing strategy—value proposition, target market profile, MINNCOR objectives, and budget/advertising doll... Read More