This training session covers strategies and techniques for effectively interacting with the press. Participants will be able to:
- Control an interview;
- Conduct a successful news conference;
- Write a news release that gets attention;
- Present one's case to the public;
- Execute crisis communication plans during an emergency;
- Identify and use interviewing skills;
- Utilize strategies for communicating effectively;
- And identify strategies for working with current and emerging media.
- Other topics include: ambush interview; telephone interview; one-on-one interview; social media, citizen journalism and you; talk show; and town hall.
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