Make no mistake about it; diverse teams are just good business. Unfortunately, diversity is still an area where startups are struggling. Thankfully, you can update your thought process about team diversity once you understand how beneficial a diverse team is for your business and how easy it is to build one.
Why diversity matters: “It’s proven that more diverse companies are often more innovative and creative because,” explains Duke Energy Chief Diversity and Inclusion Officer Joni Davis. The main reasons you'll gain productivity and a boost in creativity is that you’re bringing together individuals from different walks of life. These people come from varied backgrounds and experiences and will each have uniques ways to improve your products and services you’re offering.